The Dove Deodorant Sleeveless-Ready Celebrity Auction is Dove’s newest effort to celebrate “Real Beauty” by encouraging women to feel confident and “go sleeveless.” Celebrities including Tyra Banks, Jennifer Hudson, Felicity Huffman, Elle Macpherson, Queen Latifah, and Project Runway winner Chloe Dao have all designed and autographed sleeveless shirts that will be auctioned off on May 2 on Dove.com.
The auction’s proceeds will help send girls to self-esteem workshops through the Girl Scouts of the USA program uniquely ME!, which is sponsored by the Dove Self-Esteem Fund (DSEF). The DSEF is part of the Dove Campaign for Real Beauty, an effort designed to widen today’s stereotypical view of beauty.
Dove is also using its Sleeveless Ready campaign to promote Dove Ultimate Clear, a deodorant that the company claims is made with “1/4 Translucent Moisturizers” that help soothe the underarm irritation caused by shaving while also avoiding the yucky white marks caused by many deodorants.
Want a free sample? You can get one at http://www.dove.com/.
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