Saturday, April 21st, 2007

Revlon Signs Jessica Alba for new 3D Extreme Mascara Campaign

Jessica Alba is the newest member of Revlon’s illustrious roster of celebrity faces, which include Halle Berry, Sheryl Crow, and Eva Mendes.

Alba will be featured in Revlon’s marketing campaign for 3D Extreme Mascara, which is scheduled for launch in July 2007.

In addition to Alba, Revlon has also signed Turistas and Entourage actress Beau Garret as a spokesmodel for various products slated for release in 2008.

I think Fabulash marked a significant improvement in Revlon mascaras, we’ll have to wait and see if Revlon can outdo itself this time around with 3D Extreme Mascara.