I Nuovi Cosmetics Created for the Individual

Photo: inuovi.com

I Nuovi means “the new” in Italian — a fitting name for what’s sure to be a breakthrough beauty brand in the U.S. once it hits domestic shelves.

Joelle Chan, an account executive and product manager for I Nuovi, explained that the brand is based on the principles of “innovation, minimalism, and individualism” and I Nuovi “encourages women — and even men — to express themselves, their individualism, and their independence” through the use of I Nuovi’s extensive color palette.

When asked what product she considers a highlight of the I Nuovi makeup line, Chan referred me to I Nuovi’s impressive collection of over 60 eye shadow colors (this is, admittedly, what drew me to the I Nuovi booth in the first place).

Finely milled and richly pigmented, I Nuovi’s long-lasting eyeshadows run the gamut from matte nudes to high intensity, sparkling shades of deep purple and midnight black.

Makeup Moxies, I Nuovi is a brand to look out for.

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