American launch of Rilastil Aqua skin care line is slated for October 2007.

If you haven’t heard of Rilastil yet, then you’ll want to listen up.

While promoting the U.S. debut of Rilastil’s Aqua Moisture Balance line of skin care products at Cosmoprof North America, Jennifer Bingham, the president of Rilastil’s U.S. distributor Donna Bella, LLC, filled me in on the story behind Rilastil and the reasons why Rilastil has been creating a lot of buzz since its introduction into the American market.

One of the top-selling skin care brands in Italy, Rilastil has been credited as being the world’s first cosmeceutical company. Created over thirty years ago by Istituto Ganassini, a Milan-based pharmaceutical company, Rilastil is formulated using only top grade raw materials . According to Jennifer, Rilastil’s effectiveness is due to the fact that its products contain a high amount of active ingredients yet still remain gentle enough for use even on sensitive skin.

Laura Hubbard, West Coast Trainer for Rilastil, further explained that all Rilastil products are subjected to rigorous quality control testing methods throughout the production process and all of the brand’s claims for sensitivity and effectiveness are backed by independent university testing.

I’ve had the opportunity to test some of the brand’s best-selling products and while they deserve (and will get) their own separate reviews, for now I’ll just say that the Eye Contour Cream is definitely one of the best eye creams that I’ve ever used, the high-potency Face Regenerating Serum brilliantly fights fine lines while refining the skin’s texture, and the Volumizing Mascara is remarkable.

If you haven’t tried Rilastil yet, it’s definitely a brand worth checking out.

While Rilastil is available for purchase online at http://italianskincare.com/, Jennifer recommends purchasing Rilastil products from participating retailers to ensure that, out of the brand’s almost dizzying array of products, you receive the right ones for your skin type and individual needs.

To learn more about Rilastil or to find a store near you that carries Rilastil, visit: http://www.ganassiniusa.com/.