Borba Meets the King of Beers

It made sense when nutraceutical superstar Borba teamed up with Tarte Cosmetics to create the innovative Inside Out Vitamin Lip Gloss, but a new marriage between Borba and American beer giant Anheuser-Busch? Sounds weird, but it’s true.

According to a recent press released issued by Anheuser-Busch, the two companies have entered into an agreement that allows America’s leading beer brewer to distribute and market Borba Skin Balance Waters as well as Borba Aqua-Less Crystallines ($100, Sephora), the powdered form of the drinkable skin care line.

According to Borba founder and CEO Scott Vincent Borba, the partnership was formed in order to “expand the presence of [Borba] products in key retail locations.”

Will this mean you can buy Borba Water at your local grocery store or gas station? Sounds good to me.

Or will this mean seeing more Borba-spiked cocktails cropping up at your favorite bar or night club? Even better :)

In the meantime, you can mix up your own beauty libation using this “Borba-tini” recipe from Moose Industries or this Borba Cocktail Trick that I spotted on the Pierce Mattie PR Blog.

Bottoms up!