Where beauty meets brains.

Friday, June 13th, 2008

Hot news from Lancome

PHOTO: Lancome

Get ready for the newest little vibrating gizmo that aims to give gals what they really want: longer-, thicker-looking eyelashes (heads out of the gutter, dirty birdies ; )

According to a press release from Lancome, the beauty giant’s new Ôscillation mascara features a brush that provides 7,000 vibrations per minute.

The point of all the lash-shimmying is to aid application and provide 360-degree coverage for your lashes.

Is Oscillation just a gimmicky gadget? Or will it be the next hottest ‘must-have’ mascara?

Guess we’ll just have to wait and see. Lancome Oscillation is slated to launch Fall 2008.

Categorized under: Beauty News · Objects of Desire

22 responses so far ↓

  • 1 Rubii // Jun 14, 2008 at 9:27 am

    If it wasn’t for the gutter, my mind would be homeless! Just kidding, I’ve always seemed to fall in love with Lancome mascaras. This one will probably have me under captive!

  • 2 francy // Jun 14, 2008 at 7:44 pm

    i wonder if the vibration will cause the mascara to sift to the inner part of the brush. I’ll definately have to check it out when it comes out.

  • 3 francy // Jun 14, 2008 at 7:45 pm

    btw…did you get my email about the mac promotion?

  • 4 Jazmin // Jun 15, 2008 at 6:30 am

    LOL, Rubii!! You’re hilarious! I wasn’t a big fan of Lancome’s last two mascaras (particularly Virtuose, but High Definicils was ok). But I’m totally looking forward to testing out Oscillation. If anything, the whole vibrating thing should be fun…I know you’re thinking dirty thoughts again. Stop it!

    ; )

  • 5 Jazmin // Jun 15, 2008 at 6:42 am

    Francy, interesting point! That will definitely be something to look for when we try it out. Though just as a guess (and please keep in mind that Physics wasn’t my best subject ; ), I’m thinking that as long as you’re holding the brush against your lashes, the mascara probably won’t be moving down the wand itself.

    Plus, wouldn’t it take more of a spinning motion to make the mascara sift towards the inner or outer parts of the brush? Again, I really don’ t know : )

    And, yes! Thanks for sending the MAC promo! I was going to send you a link when I put up a post about it, but I’ll copy it here just in case anyone wanders in and wants to know what we’re talking about:

    Get a 15% off Family and Friends Discount from MAC June 11-16. The password for instore is neighborhood and the sale online is the 16th only.

    Thanks again for sharing it, Francy!

  • 6 Armine Abrahamyan // Jun 15, 2008 at 10:33 pm

    I am sure there will be many people who would like to have this product in their houses.

    -armine

  • 8 Kristen // Jun 17, 2008 at 5:45 pm

    Hi Jazmin,
    You’ve been tagged.
    :) Cheers.

  • 9 Jazmin // Jun 17, 2008 at 6:00 pm

    Armine: Yes, I predict this is going to be popular ; )

    Kristen, lol, thanks! I’m heading over to your blog to check it out ; )

  • 16 Denise // Jun 24, 2008 at 8:59 am

    OMG. I HAVE to have this. I am so addicted to mascaras. This sounds better than SpinLash.

  • 17 Jazmin // Jun 24, 2008 at 9:48 am

    LOL, I have to have this too! I can’t wait to see if it actually works ; )

  • 20 Catherine // Jul 31, 2008 at 11:17 am

    I’ve been anxiously awaiting the new Lancome Oscillation mascara - I had reminders on my iPhone, work phone, computer, and alarm clock. I have to say I am severely disappointed with this product.

    As I was the first in line to purchase two (2) tubes of this product at the Yorktown Mall, IL Carson’s store, I ripped it out of the box before I paid for it to try it on. I was extremely excited and loved the application, putting two full coats on. The final results - not happy nor impressed. The separation is better than many mascara’s but nothing extradorinary (something I believed the product claimed to do better); my lashes were actually quite clumped together the longer the mascara dried. To top it off, the product flakes off (it actually started to flake while still in the store - approx 15 mins after application).

    The only characteristic which is true to the marketing is the mascara does appear to lenghten your lashes (my lashes are quite naturally long but I do like how they look a tad bit longer).

    So my $80 purchase will go in another full bag of cosmetics which will more than likely not be used again until I throw them out.

  • 21 Jazmin // Jul 31, 2008 at 11:32 am

    On no! What a disappointment! But thanks so much for sharing your experience with this mascara : )

    You said you loved the application…was that because of the vibrating brush? How did that whole part go?

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