CVS launches Beauty 360
CVS/pharmacy opened its first Beauty 360 store today in Washington D.C.
Designed to save women time when shopping, Beauty 360 is an upscale beauty boutique that’s connected to regular CVS drugstores.
Unique to the new beauty store is a suite of brand-specific signature services such as mini-manicures, express facials, hand massages and makeup-application.
While Beauty 360’s current offerings won’t cause Sephora to lose much sleep, the new store does carry a respectable range of prestige and niche beauty brands such as Laura Geller, Paula Dorf, Borba, ModelCo, Blinc, Pop Beauty and others.
CVS/pharmacy plans on opening additional pilot stores in 2009, but for now there are only two locations: One in Washington D.C. at 1350 Connecticut Avenue NW (Dupont Circle) and one in Mission Viejo, CA (25272 Marguerite Parkway).
DISCUSSION:
12 comments so far...
1 sarahPUFFY! // Nov 6, 2008 at 6:29 pm
yay! all I saw was modelco and pop beauty. HAAAY! n.n
2 Jazmin // Nov 7, 2008 at 6:54 pm
lol, nice, isn’t it? I didn’t include them all in the post, but here’s the full list of brands:
Dr. Brandt Skincare
Laura Geller
Paula Dorf
Freeze 24.7
Borba
ModelCo
Canyon Ranch
Fusion Beauty
Blinc
Bloom
Clarins Fragrance
Caron Paris
Clean
Coty Fragrance
Elizabeth Arden Fragrance
It Cosmetics
Juicy Couture Fragrance
Japonesque
Lavera
Me Bath
Tini Beauty
Mineral Essence
Payot
Perlier
P&G Fragrance
Sampar
Stendhal
StriVectin
Supersmile
Talika
Zirh
Pop Beauty
Ahava
3 Denise // Nov 8, 2008 at 10:51 am
OOoooooh ! They need one of these in Chicago!
4 sarahPUFFY! // Nov 9, 2008 at 4:51 pm
OMG JAPONESQUE!? They make THE best brushes on the earth, hands down. Fusion Beauty, too? Nummy. I’ve always wanted one of their plumpers, but the price just kills me. I can’t wait til we get one here! I can get even more of a beauty fix than I normally do. Plus…I really want one of those Pop Beauty gel blushers! ;-;
5 katee from e-polishblog // Nov 10, 2008 at 10:12 pm
Wow I hope we get one of these by me in California!!
6 Jazmin // Nov 14, 2008 at 10:26 am
Denise & katee: Yes! They need one of these in EVERY CVS ; ) Katee, what part of CA are you from? They’re opening one in the OC (Mission Viejo) in Dec.
sarahPUFFY: I like Japonesque brushes too, especially for their price…though I still think Bobbi, MAC and Shu could beat ‘em in a beauty battle : )
7 sarahPUFFY! // Nov 16, 2008 at 8:27 pm
see, I’ve always wanted to try BB’s brushes, and MACs as well! Shu is just too damn pricey! :P
8 Jazmin // Nov 17, 2008 at 2:05 pm
Yeah, the biggest problem with really nice brushes is the price : )
I usually only buy brushes when I can take advantage of a F&F sale.
9 KiKi L'Italien // Nov 21, 2008 at 12:21 pm
I just came back from a quick walk over to visit the Beauty 360 store…great staff and great products! I bought the Star Smile teeth whitener & lipstick in “Luella” by Model Co and the line’s “Illusion Lip Enhancer kit” to go along with it. The crew gave me several samples to try out later when they gave me my bag of goodies and I can’t wait to try everything out! Love that this store is here now!
10 heather // Nov 24, 2008 at 11:51 am
Ulta is very similar and has even more!
11 tootsie // Nov 25, 2008 at 2:55 pm
Love 360! Ulta has more, more of the same crap that was in the department stores. How much Bare Minerals, Smashbox, and Benefit can one person take?? Go to 360 and light a fire under some of those brands.
12 GINA // Dec 29, 2008 at 9:01 pm
I hope they open one in Boston sometime soon…. I am the current Beauty Manager in Chestnut hill MA CVS—– I am dying to visit the DC store!!!
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